The main objective was to create an inviting and attractive façade which at the same could be used for commercial messages. Currently the Creative LED Media façade is used for animations, advertisement, logo’s and artistic color effects. The orignal idea of the architect was to mount LED pixels on every cross section of a flexible steel net (part of the building is covered by such a net).
Philips Vidiwall evaluated this concept and proposed a solution based on laser cut steel panels with 85% transparancy. The pattern in the steel panels is diamond shaped, based on the diamond shapes of the steel net. On every cross section of the diamond pattern a full color LED pixel is mounted.
This solution gives optimal results on creating the shape, picture quality and viewing angle of the LED display. The curved transparent LED display is almost invisible during the day due to its transparency and has full visibility during the night.
The 80m width and 8m height display (640m2) contains 37.620 individually controllable full color pixels. The system is connected to a media server to play animations.
This project has been shown at the Media Facades Exhbition Berlin 2008 and was published in the Exhibition Companion (download the Catalogue Pdf – 7 Mb).