MAI Blog

Uniqa Tower Media Facade

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The Uniqua Insurance Company built a new headquarter in Vienna´s 2nd district. The Facade of the Tower is constructed as a double layered glass facade. In between there is enough space to situate the led modules. The spacing between the vertical led stripes is identical with the construction grid of the main facade. The resolution is not that high, but good enough to display photographic imagery. The special artistic content was done by Mader Stublic Wiermann. The technical part was done by lichtkunstlicht and Barco. The display may not be bright enough to run during daytime; it´s just being used during nighttime.

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Technical Details:

Resolution: about 40 000 Pixel

Additional Information:

http://www.ledsmagazine.com/articles/news/3/5/17/1

This project has been shown at the Media Facades Exhbition Berlin 2008 and was published in the Exhibition Companion (download the Catalogue Pdf – 7 Mb).

2 Comments

  1. Mark Kaintz
    Posted Jun 6, 2007 at 9:25 pm | Permalink

    I recently spent a week on my honeymoon in Vienna. Our hotel room balcony had a great view of the Uniqa Tower. It is fascinating and remarkable! My wife and I would just sit on the balcony with a glass of wine and watch in amazement at the building.

    I can see how some buildings with this technology can really accentuate an area. Contrary to the jungle of neon and jumbo-trons of Las Vegas, NV or the brash lights in Times Square in New York City, I can see this as a real improvement for a city whose architecture above the second or third floor is ignored at night.

    Thank you to those who made it happen. We didn’t even know it existed until our visit. Now if I can just get a URL for a movie of it. :)

    Thanks,
    Mark and Barb

  2. Camille P.
    Posted Jan 9, 2008 at 11:26 am | Permalink

    You will find the video on the artist’s website:

    http://www.webblick.de/twists_and_turns/twists_and_turns_index.html

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