Situated in a breathtaking 7-story high glass atrium, The Comcast Experience is a joint gift to the citizens of Philadelphia from Comcast Corporation and Liberty Property Trust; one that combines sculpture, architecture and technology into an inviting and unique public environment. By transforming a public transportation hub into an artistic focal point for the city, The Comcast Experience encompasses a number of important “firsts.” From a technology standpoint, the world’s largest four millimeter LED wall is 83.3’ wide by 25.4’ high (25.38m x 7.74m), and is comprised of 6,771 Barco NX-4 LED modules. With 10 million pixels mounted in a seamless flat array, the wall provides an extremely high degree of photo-realism — five times the resolution of high-definition television.
“There’s never been a screen not only of this resolution, but also of this realism,” said Steve Scorse, Vice President of Sales and Marketing for Barco’s Media & Entertainment division, North America. “Not only does the screen integrate seamlessly into the Comcast Center as a forum for content, but at times, the content mimics the atrium’s natural wood paneling and virtually disappears,” said Scorse. “The resolution, contrast and seamlessness are such that you can do things with this screen that cannot be done with any other technology.”