With a 10-floor palace of glass at the ritziest of all Tokyo addresses, Chanel launched its biggest boutique in the world. Designed by American architect Peter Marino, the 56-meter high building is set to dominate the elite Chuo-dori avenue. It has a massive curtain wall of glass that encapsulates a nest-shaped block of aluminum in Chanel handbags’ signature tweed pattern.The glass facade will light up Ginza each dusk to dawn with 700,000 embedded white light-emitting diodes.The Chanel Tower in the Ginza district of Tokyo is a true architectural integration of LED technology into a curtain wall. From inside and outside the LED technology appears transparent, allowing the office worker a clear an unobstructed view of the world during the day. The street view presents the worlds largest black and white video wall at night.The Hardware came from L.E.D. – Effects. You can also find a nice Video there wich shows the installation of the facade.
This project has been shown at the Media Facades Exhbition Berlin 2008 and was published in the Exhibition Companion (download the Catalogue Pdf – 7 Mb).