- Who owns which part in this new design process and has to communicate with whom?
- What are the most relevant technical challenges for design?
- What are the clients’ needs and visions and what do designers and planners want?
- Whats are the key concepts and goals to be able to manage various design disciplines in one design process?
- Stefan Mittlböck-Jungwirth-Fohringer – Ars Electronica Futurelab, Austria 
- Daan Roosegaarde – Interactive Landscapes – artist, the Netherlands 
- Marilena Skavara – Adaptive fa[CA]de – architect microhappy, UK 
- Stephan Wittekind – Traxon Technologies, Germany 
Speakers – Abstract and Biography::: Stefan Hofmann – Façade lighting projects in China Light as a complex phenomenon requires sites that trigger sensations far beyond mere visual perception. In view of the fabric of space and light I strive to reduce architecture in such a fashion that it takes a backseat and leaves the stage to light, making its volume and consistency, its effects accessible. The objective is to create architectural spaces where light can be displayed. It is maybe useful to show light not only as a functional necessity. Instead, I would like to call attention to its inherent quality that demands to be experienced. www.lichtwerke.com  Stefan Hofmann – Biography Stefan Hofmann is Lighting Designer and executive director of Lichtwerke GmbH in Cologne, Germany with some 14 years experience in theatre lighting, architectural lighting, and exhibition design. He offers expertise in unique lighting design solutions.
::: Daan Roosgaarde – Interactive Landscapes By designing interactive landscapes that instinctively respond to sound and movement, artist and architect Daan Roosegaarde explores the dawn of a new nature that is evolving from technological innovations. The built environment is becoming increasingly controlled by technological intelligence, while we, paradoxically enough, are becoming ever more estranged from the whole point of computerization, which now prescribes our everyday reality. In an attempt to narrow this divide, Daan Roosegaarde’s remarkable works of art function as a documentation of the dynamic relations between architecture, people and e-culture. His sculptures embody an environment of ‘tactile high-tech’ in which the visitors and the space become one. The connection that is established between design and content, between ideology and technology, results in what Roosegaarde calls ‘techno-poetry’. Roosegaarde’s work has been shown at the Tate Modern and the Victoria & Albert Museum in London and at the National Museum in Tokyo, as well as in public spaces in The Hague and Rotterdam. Besides an artist Daan Roosegaarde is also the creative director of Studio Roosegaarde, an artistic laboratory where his interactive works of art are developed. In 2009 the studio won a Dutch Design Award in the category Autonomous Spatial Design. www.studioroosegaarde.net  http://www.naipublishers.nl/art/daanroosegaarde_e.html 
Daan Roosegaarde – Biography Artist Daan Roosegaarde studied at the Academy of Fine Arts AKI in Enschede and received a Master at the Berlage Institute, a Postgraduate Architecture in Rotterdam. Currently he is the Creative Director of Studio Roosegaarde, an artistic laboratory for interactive projects which won the Dutch Design Award 2009. Daan Roosegaarde has been internationally exhibited at V2_, Tate Modern, National Art Center Tokyo, Venice Biennale and Victoria & Albert Museum London as well as in public spaces in Rotterdam and Hong Kong.
::: Marilena Skavara – Adaptive fa[CA]de Adaptive fa[CA]de is an emergent and adaptive building skin that continuously tries to provide optimum light levels to the interior. It constitutes an alternative method of manipulating the complex information found in both the surrounding environment and the building itself. One way to deal with this irregular -and often noisy- data would be to arbitrarily gather it and explicitly calculate how each part of the building should respond, which complies with the holistic way of how thermostats work. Temperature drops down, heating turns on; temperature increases, heating turns off, and so forth. Here, another method is explored; that of using the characteristic complexity found in several Cellular Automata (CA) as a means to effectively use minimum input from the environment to achieve maximum adaptability, significantly reducing energy and cost and leveraging the performance of the façade. A finite grid of panels – each capable of tilting to various angles – allows different amounts of light to penetrate the building. Physically, the panels can tilt individually but they all obey to certain CA rules. These are simple – yet capable of highly complex patterns – sets of rules found in natural formations. The idea is to use emergent CA patterns as an interface between complex information gathered from the environment and desired overall and local conditions within a building. Operating CA as a means to efficiently communicate the signal down the façade eliminates the amount of complex individual sensors down to just a series of light sensors on the rooftop and therefore, the cost of installation and maintenance is considerably reduced. The investigates the potential of artificial Neural Networks (NN) to learn the complexity that CA exhibit – both globally and locally – adequately enough to be able to train the façade to use them as a means of translation between the analog input of the environment and the analog output of the adaptive patterns. In between these two analog layers, the digital artificial intelligence takes place. Feedback on the resulting patterns is used to inform this in-between computation to evolve towards an increasingly adaptive system. Having achieved that, the machine can thereby anticipate its environment and act more efficiently by moving less than a simple reactive system. Given that the external conditions follow the overall irregular pattern with which it was trained, the façade is capable of yielding patterns that have minimum differences from the forthcoming ones, effectively reducing the energy consumed to switch from one pattern to another at each time step. The complexity involved here is a specific case of the kind of complexity that can arise in many architectural systems. Here it is suggested that the complexity of those systems can be used it to effectively leverage their performance within their environment. The resulting system can be described as a living, ever-changing skin, contextual to its environment and of high aesthetic value. Marilena Skavara – Biography I am a London based architect and a registered architect in Greece. My work ranges from architectural and urban design to industrial and interactive design. I have worked on professional architectural projects including private residences and interior design as a freelancer and participated in several international competitions. Among my particular interests is that of designing and making of experiential spaces and exploring evolutionary approaches in design. I am currently tutoring at the MSc AAC course in the Bartlett.
::: Stephan Wittekind – Strategic Alliances with Façade Material Companies Alliances –3A Composites Alucobond media ALUCOBOND® media combines miniature LED dots with high grade aluminum composite panels, offering a truly integrated and seamless solution for large scale media façades. Static façades start living through the dynamic power of the ALUCOBOND® media system. ALUCOBOND® is setting new standards with its fully integrated media solution for façades. The exceptional flatness of the panels combined with the exclusively developed dot guarantees a seamless façade surface. Media screens are a growing element in lighting and architectural design. ALUCOBOND® media finds its application in architecture and the converging architainment sector. Bringing two completely different subsections together in a sustainable and serious way brings a high complexity into media projects. That’s why the Alliance between Traxon and 3A Composites was the logical step to combine the know-how of two market leaders to offer an easy to install modular system which is completely integrated into the facade. That integration step substitutes solutions that are screwed on top or hanging in front of facades what sparks interest in media facades as the dynamic lighting building has a beautiful facade during daytime within one product. Alliances – Haver&Boecker – Imagic Waeve Imagic Weave is an integrated solution of HAVER & BOECKER’s high quality stainless steel wire mesh and Traxon’s advanced LED-technology. IMAGIC WEAVE is a fusion of stainless steel mesh and state-of-the-art LED technology, representing the development results of two market leaders’ joint efforts. By combining Traxon’s professional expertise in cutting edge LED systems with Haver & Boecker’s over 100 years experience in producing woven wire mesh applications, a sustainable media façade solution has been created – IMAGIC WEAVE. The fully outdoor-rated (IP67) LED tubes turn IMAGIC WEAVE into a perfect solution for permanent outdoor media façade installations at stadiums, shopping malls, skyscrapers, parking structures, and other large buildings in any environment. The woven wire mesh embellishes buildings with an outstanding shiny second skin and serves as effective sunscreen, filtering sun rays while maintaining its transparency. State-of-the-art, slim LED profiles are attached on the back side of the wire mesh, ensuring a flat surface from the front and a high transparency at all times. By featuring DMX and e:pix/DVI capability, it enables the creation of individually programmable lighting scenarios ranging from texts, graphics, and images, to medium and high resolution video replays with stunning lighting effects in up to 16 million colors. Used as an advertising space, IMAGIC WEAVE ensures the communication of sales messages in a unique, eye-catching, and memorable way, and represents the perfect solution to realize your media concepts without exceeding resources and budget. Alliances – AGC Glass Glassiled is an integrated solution of AGC high quality power glass and Traxon’s advanced LED-technology. Unprecedented visual experience plus low energy consumption, high durability, better solar control and safety Traxon Technologies, a global leader in LED lighting systems and solutions, and AGC, a leading glass manufacturer, announced a strategic alliance to launch innovative high quality LED glass solutions, globally. New high quality LED glass (Glassiled) is a unique way to light up the glass to create an unprecedented visual experience while keeping full transparency. This innovative high quality LED glass (Glassiled) is the ideal solution for architectural, façades, retails shops and hospitality sector. AGC is one of the world’s leading advanced glass solutions companies with an extensive global network and manufacturing facilities. Traxon Technologies is a provider of innovative and sustainable LED lighting systems and solutions including control (e:cue). The two industry experts will combine their knowledge and experience in LED and glass design to market unique solutions for outdoor and indoor installations such as design lighting, showcases, and façades of buildings, wall claddings and mirrors in response to the growing market needs around the world. Coupled with the most advanced glass and LED technologies, customers can enjoy low energy consumption, high durability, better solar control and safety with the high performance high quality LED glass (Glassiled). “Building on Traxon’s extensive experience in innovative and flexible LED solutions, we look forward to creating further lighting experiences for customers around the world. In addition, the alliance will create further synergies from both companies’ global presence to support local customer needs.
Stephan Wittekind – Biography Stephan Wittekind holds the position of Director Business Development in the Cologne office of Traxon Technologies EU BV. He is a specialist in large projects for Traxon Technologies | e:cue in Central and Eastern Europe. Prior to his current role, he built up a strong team for professional lighting project business. Stephan Wittekind started his career in the lighting LED industry in the year 2001 as General Manager of Optiled Lighting GmbH in Frankfurt. Before, he held the position of the Managing Director of his own Live Communication Agency and acted as the “Creative Head”. He created many designs for automotive exhibitions, based on innovative concepts featuring creative media environments with the help of the latest techniques. During that time he worked with new media LED solutions and created a new way of communication regarding content design. In 2003 he founded the LED solution company Arkanz Lighting GmbH in Frankfurt, with a production for customized LED solutions in Italy and a strong focus on architectural LED lighting solutions. In 2006, Stephan Wittekind joined Traxon Technologies, a professional LED lighting solutions company, as a partner to establish the new office in Frankfurt. Focusing on project business he built up a significant network of lighting designers and media content architects. His professional knowledge regarding integrated media façades led Traxon Technologies to the strategic alliances with Haver & Boecker and Alucobond – empowering the launch of the new media façade products iMagic Weave and Alucobond Media. His understanding of architectural design concepts, communication of media content as well as media architectural façades opened him many opportunities within the lighting market and helped him to establish a strong network.