- How will this situation lead to concepts that fuse smart and green technologies?
- Is the end of the modernist doctrine of efficiency at issue?
- Are we witnessing the rise of an urban technology not concerned with megastructures but small and subtile user adopted bottom up effects?
- Bernd Clauß – Zumtobel, Austria Green media; sustainability and ecology of modern Media facades
- Adrian Velicescu – StandardVision, USA 
Speakers – Abstract and Biography::: Norbert Streitz – Smart Hybrid Urban Environments Our Urban Age requires a vision reconciling humans and technology. This contribution argues that Ambient Intelligence applied in a human-centered approach will be a key player for designing the City of the Future which is being characterized as smart and hybrid and at the same time humane. Towards Smart Ecosystems The evolution towards a future information and knowledge society as the framework for our future cities is characterized by the development of personalized individual as well as collective services that exploit new qualities of infrastructures and components situated in smart environments. They are based on a range of ubiquitous and pervasive communication networks providing ambient computing and communication at multiple levels. The collective services are provided by a very large number of “invisible” small computing components embedded into our environment. They will interact with and being used by multiple users in a wide range of dynamically changing situations. In addition, this heterogeneous collection of devices will be supported by an “infrastructure” of intelligent sensors and actuators embedded in our homes, offices, hospitals, public spaces, leisure environments providing raw data and active responses needed for a wide range of smart services. Furthermore, new and innovative techniques are being provided that integrate tangible and mixed reality interaction. In this way, the usage and interaction experience of users will be more holistic and intuitive than today. It is anticipated that economics will drive this technology to evolve from a large variety of specialized components to a small number of universal, extremely small and low-cost components that can be embedded in a variety of materials. Thus, we will be provided with a computing, communication, sensing and interaction “substrate” for systems and services. We can characterize them as “smart ecosystems” in order to emphasize the seamless integration of the components, their smooth interaction, the “equilibrium” achieved through this interaction and the “emergent smartness” of the overall environment. Designing the Humane City in an Urban Age Already by the end of 2008, half the of the world population lived in urban areas. Thus, we have entered an Urban Age for which it is predicted that the economic prosperity and quality of life will largely depend on the abilities of cities to reach their full potential. We can observe a development from real cities via virtual/digital cities to Hybrid Cities and then transforming them into Smart Cities by deploying ambient intelligence environments. Obviously, there are many ways of addressing the challenges and issues of Hybrid and Smart Cities. One way to orient ourselves is to ask “what kind of city do we want to have? A technology-driven and technology-dominated one? Probably not! Therefore, we are arguing for a people-oriented, empowering smartness which implies that the human is in the loop. To this end, we developed the vision of a city where people enjoy everyday life and work, have multiple opportunities to exploit their human potential and lead a creative life. We call it “The Humane City”. More details about this approach can be found in the deliverables of the InterLink project . While the area of ambient intelligence environments evidently faces a large number of issues and challenges (for a recent overview see the handbook chapter by Streitz & Privat ), the following themes are of major importance: “Privacy, Trust, and Identity” and “Socially Aware Ambient Intelligence”. They will be discussed in the context of Humane Cities. 1. InterLink project (http://interlink.ics.forth.gr ) 2 . Streitz, N., Privat, G. (2009). Ambient Intelligence. In: Stephanidis, C. (Ed.), The Universal Access Handbook. CRC Press, Taylor & Francis Group. 2009, pages 60.1 – 60.17
Norbert Streitz – Biography Dr. Dr. Norbert Streitz (Ph.D. in physics, Ph.D. in psychology) is a Senior Scientist and Strategic Advisor with more than 30 years of experience. He is the founder and scientific director of the Smart Future Initiative (SFI) launched in 2009. Previously, he was division manager and deputy director of the Fraunhofer Institute IPSI in Darmstadt. His research covers human-computer interaction, experience design, CSCW, ubiquitous computing, ambient intelligence, hybrid (real and virtual) worlds, smart cities. He managed large EU projects and published/edited 17 books and authored more than 115 papers.
::: Maria Aiolova -City, Ecology, Mobility  We foresee strategies for people to fit symbiotically into their natural surrounds. To achieve this, all things possible are considered. We design the scooters, cars, trains, blimps, as well as the streets, parks, open spaces, cultural districts, civic centers, business hubs that comprise the future metropolis. For centuries cities have been designed to accommodate the drama of our human will. We have joined the ranks of delivering a new sense of the city, one that privileges the drama of nature over anthropocentric whims. We are constantly vying for a profound clairvoyant perspective. We desire to preview a likeness of our collective future yet untold. Our foresight views ecological design not only as a philosophy that inspires visions of sustainability but also a focused scientific endeavor. The mission is to ascertain the consequences of fitting a project within our natural environment. Solutions are derived from numerous examples; living material habitats, climatic tall building clusters, and mobility technologies. These design iterations succeed as having activated ecology both as a productive symbol and an evolved artifact. Current research attempts to establish new forms of design knowledge and new processes of practice at the interface of design, computer science, structural engineering, and biology. Maria Aiolova – Biography Maria Aiolova (M.Arch, Harvard U, B.Arch, TU Sofia&Vienna) is a Co-Founder of Terreform ONE and Terrefuge. She directs TerreFarm, a summer school for urban agriculture and the One Prize Award. Maria is currently on the faculty of Parsons the New School for Design and Pratt Institute. She won the Zumtobel Group Award for Sustainability and Humanity, the Build Boston Award and the AIA Scholarship Award. She has a number of winning competitions including first place in the CHARLES/MGH Station, Boston and the Izmir Post District International Competition, Turkey.
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Bernd Clauß – Green media; sustainability and ecology of modern Media facades Modern “night architecture” becomes more and more important. Besides the creative responsibility, the ecological aspects become increasingly important for lighting designers and architects. With the development of new optical and technical systems in professional lighting, it now becomes possible to create installations not only basing on aesthetics but also on ecological and sustainable qualities. Bernd Clauß – Biography Dipl. Ing. (FH) Construction Management, Master of Engineering in Project management | University Biberach. Perennial experience in project management of façade construction projects. Currently international project manager for LED façade lighting at Zumtobel lighting GmbH. Project manager for LED façade backlighting BMW Museum Munich (D); façade illumination Nordwesthaus Fussach (AT); façade Illumination Bauarena Volketswill (CH), media display University of Darmstadt (D), media façade illumination Zillina Mirage shopping (SK), media façade Cheonan Galleria (SOK) …
::: Adrian Velicescu – Reactive Architecture Light and art intervention in architecture is not new. Today’s technologies are making possible a higher more sophisticated level of integration. We see media lighting as a new but rapidly growing form of expression. As with any new form of expression, there are those who abuse it or misuse it and those who try to elevate it to an art form; not any different than the architectural design profession, or life in general. Then there are those who think media platforms can exist outside predetermined human intervention. The emergence of intelligent networks and sensorial applications are capable and demanding of human participation as an active audience. Data collection is more prevalent in the urban environment. Media platforms that used to be linear and narrative become reactive and unpredictable. What we used to call an architectural edifice will be redefined in the near future as a living organism. Such reactive environments will redefine architecture and the city, as we know it. This is the age of archiorganisms. Can this new breed of life react and interact? Are we becoming the subject of its observation? Do buildings dream? Is human intervention necessary? Will these environments bring back an age of tranquility or will it erode into chaos? Adrian Velicescu is the creative director and founder of StandardVision
Adrian Velicescu – Biography Adrian Velicescu is the Founder, Chief Executive Officer and Chief Creative Officer of StandardVision, and an internationally acclaimed filmmaker, photographer and designer. Adrian has produced and directed two feature films, which were official selections of the Cannes, Sundance, Berlin, Tokyo and Montreal film festivals. With over a decade of experience in advertising, Adrian has utilized his expertise as a brand consultant, writer and director to create successful campaigns for international advertising agencies. Through a number of commissions utilizing LED technology, Adrian began deeper exploration of the relationship between content, architecture and media. In 2000 Adrian launched StandardVision. Mixing emerging technology with “out of the box” creative thinking, Adrian developed a new visual medium through lighting that can deliver high-quality visuals audiences have come to expect from a wide range of media, while complementing both the architecture and community in which it resides. He has become an internationally recognized expert in the use of LED lighting in architectural contexts.