The facade of the SESI-SP digital art gallery was inaugurated in 2012, as a result of a pioneer initiative of Verve Cultural in São Paulo. The “Luís Eulálio de Bueno Vidigal Filho” building, was erected in 1979 at the cultural epicenter of the city. With its particular pyramidal form, the building has been an icon of the urban life in São Paulo, and now plays an important role in the landscape of the city. Recently its facade was turned into the first open air gallery of Latin America. With an electric consumption of 4,5 kVA, the same as a normal residential house, the electronic infrastructure has 26 thousands LED clusters. The system allows the display of 4,3 millions of colors.
In its opening, with the SP Digital Urban Festival, the platform was mainly used for the display of visual works. The aim was to create a new channel for cultural dissemination as part of the city, promoting the integration of art in urban space through the visualization of magnetic waves, flows of information and the visual expression of São Paulo’s pulse and rhythm. Later some interfaces have been implemented for direct interaction with the public, for example during the Play! exhibition, which was inspired by the universe of video games and highlighted the cultural value of Game Art.
Watch a video of the SESI-SP digital art gallery…
July 29th, 2014