On the top-floor observation deck of the Rockefeller Center in New York, a unique, interactive space has been created with the use of intelligent LED lighting supplied by Color Kinetics. Cameras track individual visitors as they move within the space, and signal the LED fixtures to create a series of individual colors and patterns. Conceptualized by Electroland of Los Angeles, the Target Interactive Breezeway has intelligently controlled LED light fixtures on all its surfaces.
Data from four stereo video cameras is combined to locate and individually track up to 30 separate visitors as they enter and walk around the space. Upon entry each visitor is automatically assigned a “personality” by the 3-D tracking system and is in turn followed by individualized light colors and patterns.