Located on the east side of Huangpu River, near the Lujiazuei International Financial District and a striking contrast to the neo-classical buildings along the Bund on the opposite river bank, Shanghai Pearl TV Tower is not only the most remarkable building in Shanghai, but has become the symbolic icon that illuminating the energetic and cultural image of Shanghai City that continuously showcases her beauty to the world.
Shanghai Oriental Pearl TV Tower was built and completed on 1 October, 1994. Though twenty years have come and gone, this iconic Tower has seen an influx of thousands and upon thousands of visitors from all over the world, coming together to embrace the beauty of this Pearl Tower.
As planned, the outdoor lighting system has been re-designed and renovated every decade in order to usher in a new era that shows the best of her beauty to the world. This year, 2014, marks Phase 2 of the renovation, which stands for the most advanced outdoor lighting design and technology. It is expected to attain the world-class level as well as showing the culture, technology, innovation, romance and irresistible charm that surprises all visitors all over the world not only to behold but to gain an amazing experience. StrongLED, as the responsible company for the execution of phase 2 of the project, has achieved an outstanding work.