Review on Media Facades Festival Europe 2010

MEDIA FACADES FESTIVAL EUROPE 2010 is an urban media pilot project that interconnected seven European cities through the existing infrastructure of urban screens and media facades sited in public spaces. Artists and media designers developed site-specific art projects which transformed media facades into local stages, connecting public audiences virtually with participating places and opening a global window to create dialogue, to share dreams and exchange ideas.

MFF2010 is initiated by Public Art Lab / Berlin in cooperation with iMAL / Brussels, m-cult / Helsinki, FACT / Liverpool, Ars Electronica Futurelab / Linz, Medialab-Prado / Madrid, Kitchen Budapest

via: Public Art Lab Berlin / Susa Pop –, MEDIA FACADES FESTIVAL EUROPE 2010 –

Shopping Center Stücki, Basel

iart developed and realised the master plan for the façade, signage, lighting and advertising spaces of the new ‘Stücki’ shopping centre in Basel.

To accentuate the architecture of Diener & Diener, the upper part of each tower is channeled into a 15-meter high LED display. These change their appearance depending on the needs of the Mall and its shops: patterns, text messages or images appear in a 17 x 17 cm pixel pitch with differently sized vertical hiatuses. In the foyer, a wall installation with backlit boxes that serves as a platform for advertisements reacts to visitors’ movements with different light intensity. This “advertising wall” can also be used for an all-over performance, e.g. at special events. A discreet “light show” animates the wall, thus heightening visitors’ awareness of the advertising messages.


Media Architecture Biennale Review

The first Media Architecture Biennale took place October 7th-9th in Vienna. It brought together an exhibition, a conference and a series of workshops, with over 200 international participants from the fields of architecture, informatics, design, lighting, and others. The theme of the Biennale 2010 was „Urban Media Territories; the re-stratification of urban public spaces through digital media.”


Siemens Car Park, Zug

The Siemens Building Technologies Division headquarters’ car park is a bright new addition to the attractiveness of Zug, Switzerland, and an innovative architectural highlight for the city. To meet the requirements set by Siemens, lighting designer HEFTI.HESS.MARTIGNONI partnered with Traxon Technologies and e:cue due to its numerous international project references in this field, as well as professional expertise. To enhance the parking structure’s façade, 1,230 customized Traxon Liner XB RGB fixtures were installed on the building’s exterior. Equipped with 25,900 high-power LEDs, the individually controllable fixtures of standard and customized lengths perfectly adapted to this challenging surface, accentuating the car park’s architectural design. Despite the large number of LEDs, the operating expenses are low and the lighting solution is environmentally friendly, thus serving as a symbol of sustainable development and renewable energies. All lighting fixtures are controlled by an e:cue lighting control system consisting of four Butler, two Lighting Control Server (LCS1), and the Lighting Application Suite.


Luminous Walls

The movie „Luminous walls: From clerestory windows to pixelated planes“, is a shortened version of the lecture that was presented at the Cornell University in the Department of Design and Environmental Analysis in Ithaca/USA (Oct. 18th, 2010) and at the Columbia University in the Graduate School of Architecture, Planning and Preservation in New York (Oct. 26th, 2010).

The timeline depicts different international lighting approaches from backlit clerestory windows for spiritual enlightenment to changing pixelated planes based on LED technology. Embedded videos for some projects enable a vivid understanding of dynamic installations. More text information is available on YouTube.

via: Thomas Schielke –

Christoph Kronhagel – Mediatecture

Dieses Buch von Christoph Kronhagel richtet sich an Architekten, Designer, Kommunikationsspezialisten und engagierte Bauherren – kurz an alle, die sich dafür interessieren, wie sich physische Lebensräume konkret und sinnvoll mit medialen Lebenswelten verbinden lassen. Hauptthema ist die Gestaltung von:

Medienfassaden und medial gestaltete Räume.