Students build up installations at our Biennale

Students for the Hogeschool van Amsterdam brought a facade mock up of the Galleria Seoul Shopping Center with them to build it up for the Media Architecture Biennale. In addition they also found space in their cars for the brand new Luma Space, a product which was developed by Rogier van der Heide, the chief design officer of Philips with the students.

They showed a lot of patience with mounting all the glass disks on the Galleria mock up and a lot of team spirit while working out how to hang the Luma Space panels in the exhibition hall. The students were superviced in this process by Dick Vonk, their professor.

A Big Thank You! to them!


Public Opening: Thursday 7 October 2010, 18:30 Künstlerhaus Wien

OPENING 7 October 2010.
Start: 18:30, free entry
Künstlerhaus Wien, Karlsplatz 5

Welcome by Peter Bogner (director Künstlerhaus)
Introduction by Oliver Schürer (conference curator)
Keynote: Kas Oosterhuis (ONL)
Exhibition opening presentations by Gernot Tscherteu und Martin Tomitsch (exhibition curators)

Opening party:

King’s Road Tower

Jeddah’s Corniche won’t ever be the same after final completion of the King’s Road Tower and its breath-taking cutting-edge LED MediaFacade. Being the largest in the Middle East, with almost 10.000 sqm of custom-made video system, it also uses the DMF 2.0 technology: the latest and trendiest innovation for full integration into the Facade.


Luma Space 2010

The experience of light and lighting is multi-sensory: light does not only provide sight, but also enhances texture (that we feel), reveals shape (that we touch) and space (that we are in). Media architecture often is created using “hard” surfaces such as glass and composites, with little attention to the experience of texture and tactility. Luma Space 2010 is the result of an exploration of “soft” materials that are back lit using a pixelated LED grid.


1075 Peachtree, Atlanta

The lights and images become part of the body of the surface they inhabit. Does the light mold itself to the architectural forms or do the structures themselves arch into the light? An organic relationship, the urban environment is subtly activated to engage both employees and passersby. Moment Factory was invited by PHA Lighting Group to create an LCD media façade to serve as a continuous visual animation for their iconic location. Integrated into the architecture, the media façade creates an impression of the building as a living organism. The technology is hidden – it is the experience that engages the public. A framework of 5000 pixel RGB LED screens was built on the building’s façade. To avoid use of a matrix, the units are laid out in a quincunx form to make an asymmetrical whole. A prismatic Lexan used for projection warps the pixels to create an impression of 3D.


City of Dreams, Macau

The City of Dreams is a mega project realised by StandardVision in Macau – China. The whole light installation ist stretching like a giant canvas over four different buildings. Adrian Velicescu of StandardVision:” It´s hard enough to distribute the data to a large screen in a building, but when you start looking at multiple towers that are 500 meters away from each other, it became apparent that we needed to combine a number of new technologies in order to pull it off.”


Star Place, Taiwan

Rogier van der  Heide:

The past six years, between architects UNStudio and myself a close collaboration has been established. UNStudio is an architecture office with great appreciation of light present in all of their work. The unique 51.3m high concave façade has got a lighting and product design conceived in a joint design process between the architects, my team at Arup and Alliance Optotek (AOP), the local lighting manufacturer. Using workshops and brainstorm sessions, the team developed a textured façade skin responding to the environment by reflecting daylight and showing its 3D nature at night with integrated lighting.

Nexxus Building, Hong Kong

The refurbishment of 77 Des Voeux Road (now known as the Nexxus Building), transformed a 1960’s curtain wall relic into an ‘A’ grade modern and efficient commercial building in the heart of Central, Hong Kong. The sustainable theme was continued into the lighting design. Nexxus needed to make a statement, something that would stand out when viewed in the two parallel ‘concrete canyons’ of Des Voeux Road and Connaught Roads, between which the building is sandwiched.