JetBlue knows its customers, thanks to an innovative traveling exhibit designed to capture its passengers’ innermost thoughts.
Known as “The Story Booth,” the interactive exhibit encouraged visitors to share their favorite JetBlue stories, which were filmed for use on the airline’s website and in its advertising campaigns. In order to attract visitors to the exhibit during its 10-city tour, the exterior had to be dynamic and eye catching. Color Kinetics’ LED lighting technology proved to be just the right tool.(more…)