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	<title>Mediaarchitecture</title>
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	<link>http://www.mediaarchitecture.org</link>
	<description>mediafacades, mediatectures, mediaarchitecture, LED, architecture</description>
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		<title>Announcing Media Architecture Biennale 2012</title>
		<link>http://www.mediaarchitecture.org/announcing-media-architecture-biennale-2012/</link>
		<comments>http://www.mediaarchitecture.org/announcing-media-architecture-biennale-2012/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 06:20:33 +0000</pubDate>
		<dc:creator>Tobias Ebsen</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Festival]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5910</guid>
		<description><![CDATA[
&#160;
Building on the successful event in Vienna 2010, The Media Architecture Biennale 2012 brings together artists, academia and industry in the continued exploration of the meeting between architecture and digital media.
With public exhibitions, a conference and a series of workshops, the biennale offers many ways to participate and get involved. See the sections below for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediaarchitecture.org/biennale12/"><img class="alignnone size-full wp-image-5862" title="MAB2012" src="http://www.mediaarchitecture.org/wp-content/uploads/2012/04/MAB2012-Header2.jpg" alt="" width="507" height="140" /></a></p>
<p>&nbsp;</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;">Building on the successful event in Vienna 2010, The Media Architecture Biennale 2012 brings together artists, academia and industry in the continued exploration of the meeting between architecture and digital media.</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;">With public exhibitions, a conference and a series of workshops, the biennale offers many ways to participate and get involved. See the sections below for more details.</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;">The 2012 biennale will extend the existing format with an academic conference track, new exhibition, awards and industry sessions, as well as a full day of workshops.</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;">The exhibition presents state-of-the-art media architecture in a collaboration between artists, practitioners and industry, both in-situ and in documented forms.</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;">At the conference, we explore &#8220;participation&#8221; as a core value of media architecture (other topics are welcome as well!). The conference invites both academic and industry presentations. We are currently seeking a publishing agreement with ACM for the academic proceedings.</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;">The workshops offer an intimate forum to discuss or even work on a specific topic or technology with your peers.</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;">The Biennale itself is also organized in the spirit of participation as we invite and support dialog and exchanges between artists, researchers and industry.</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;">Come and join us!</p>
<p style="margin-top: 7px; margin-right: 0px; margin-bottom: 9px; margin-left: 0px; list-style-type: disc; list-style-position: outside; list-style-image: none; font-family: Verdana; background-color: #ffffff; color: #424242; text-decoration: none; word-spacing: normal; padding: 0px;"><a title="Read more" href="http://www.mediaarchitecture.org/biennale12">Read more</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oskar-von-Miller tower, Munich</title>
		<link>http://www.mediaarchitecture.org/oskar-von-miller-tower-munich/</link>
		<comments>http://www.mediaarchitecture.org/oskar-von-miller-tower-munich/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 16:27:05 +0000</pubDate>
		<dc:creator>Wolfgang Leeb</dc:creator>
				<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5840</guid>
		<description><![CDATA[
The Oskar-von-Miller tower is used by the world-renowned Technische Universität München to obtain precise weather data and conduct meteorological research. In October 2010, a team of top architects and lighting designers were hired to develop a solution to transform the soaring tower into a signature landmark and communication tool. When the originally-planned illumination systems were [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mediaarchitecture.org/wp-content/uploads/2012/04/1481_resize.jpg" alt="" title="1481_resize" width="510" height="338" class="alignright size-full wp-image-5842" /><br />
The Oskar-von-Miller tower is used by the world-renowned Technische Universität München to obtain precise weather data and conduct meteorological research. In October 2010, a team of top architects and lighting designers were hired to develop a solution to transform the soaring tower into a signature landmark and communication tool. When the originally-planned illumination systems were unable to meet the demands and challenges presented by the Oskar-von-Miller Tower transformation, the team turned to Traxon &#038; e:cue for a dynamic lighting solution. 25 Traxon Dot XL-3 RGB systems and 23 Traxon String RGB systems, resulting in a total of more than 5,000 pixels of light, were paired with 16 e:cue Butlers and a Lighting Control Engine (LCE) to successfully solve the visibility, precision, budgetary, and timeline challenges posed by the project.</p>
<p><img src="http://www.mediaarchitecture.org/wp-content/uploads/2012/04/1482_resize.jpg" alt="" title="1482_resize" width="510" height="340" class="alignright size-full wp-image-5843" />  </p>
<p>The university’s logo now shines crisply in RGB at the top of the Oskar-von-Miller Tower, and on the lower portion of the tower, live data collected from the advanced instruments now educates passersby; the changing weather data is remotely input and managed, ensuring the ease of regular updates.</p>
<p><a href="http://www.mediaarchitecture.org/wp-content/uploads/2012/04/1484_resize.jpg"><img src="http://www.mediaarchitecture.org/wp-content/uploads/2012/04/1484_resize.jpg" alt="" title="1484_resize" width="510" height="288" class="alignright size-full wp-image-5844" /></a></p>
<p>via/by: <a href="http://www2.traxontechnologies.com/de/showcase/showcase_details/14048">Traxon</a></p>
]]></content:encoded>
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		<item>
		<title>Media Architecture Compendium (iPad App)</title>
		<link>http://www.mediaarchitecture.org/media-architecture-compendium/</link>
		<comments>http://www.mediaarchitecture.org/media-architecture-compendium/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 10:30:35 +0000</pubDate>
		<dc:creator>Gernot Tscherteu</dc:creator>
				<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5710</guid>
		<description><![CDATA[
The media architecture compendium is a collection of about 46 unique projects exhibited at the Media Architecture Biennale 2010 in Vienna, Austria. The collection is updated on a regular basis. The compendium features stunning photos and videos, that give a vivid impression of the architectural and artistic impact of the projects.
Projects by: UNStudio, realities:united, aether [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://a4.mzstatic.com/us/r1000/099/Purple/2c/f3/d7/mzl.gykhaiqr.480x480-75.jpg" alt="" /><br />
The media architecture compendium is a collection of about 46 unique projects exhibited at the Media Architecture Biennale 2010 in Vienna, Austria. The collection is updated on a regular basis. The compendium features stunning photos and videos, that give a vivid impression of the architectural and artistic impact of the projects.</p>
<p>Projects by: UNStudio, realities:united, aether architecture, Asymptote Architecture, Arup, Treusch architecture, Peter Cook, Herzog &#038; de Meuron, Gramazio&#038;Kohler Architecture, Rogier van der Heide, Manfred Wuits, MIT Massachusetts, Renzo Piano, Simone Giostra and Partner, magic monkey, ETH Zurich &#8211; horao, LAb[au], Traxon e:cue, Zumtobel, Citiled, ag4 media facade gmbh / GKD, and many, many more.</p>
<p>Introductory texts by the exhibition curators Gernot Tscherteu and Martin Tomitsch.</p>
<p>Now available <a href="http://itunes.apple.com/us/app/media-architecture-compendium/id395509010?mt=8">for free in the AppStore</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wanda Plaza Mall, Tangshan city</title>
		<link>http://www.mediaarchitecture.org/wanda-plaza-mall-tangshan-city/</link>
		<comments>http://www.mediaarchitecture.org/wanda-plaza-mall-tangshan-city/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 10:10:46 +0000</pubDate>
		<dc:creator>Wolfgang Leeb</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5824</guid>
		<description><![CDATA[
AHL realized the Wanda Plaza Mall project whilst 4 months, 1 month for project design, about 1 month for production, and the rest of the time for installation and testing. The C30 Typ embed in aluminum panels with a pitch of 100mm has been used, in total 218,000 pixels. The led screen covers the mall’s [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mediaarchitecture.org/wp-content/uploads/2012/03/Wanda-2.jpg" alt="" title="Wanda (2)" width="510" height="340" class="alignright size-full wp-image-5825" /></p>
<p>AHL realized the Wanda Plaza Mall project whilst 4 months, 1 month for project design, about 1 month for production, and the rest of the time for installation and testing. The C30 Typ embed in aluminum panels with a pitch of 100mm has been used, in total 218,000 pixels. The led screen covers the mall’s 4 entrances, with around 2,200 square meters. By now the mall has become a landmark in Tangshan city.</p>
<p><img src="http://www.mediaarchitecture.org/wp-content/uploads/2012/03/Wanda-1sl.jpg" alt="" title="Wanda (1)sl" width="510" height="340" class="alignright size-full wp-image-5826" /><a href="http://www.mediaarchitecture.org/wp-content/uploads/2012/03/Wanda-8sl.jpg"><img src="http://www.mediaarchitecture.org/wp-content/uploads/2012/03/Wanda-8sl.jpg" alt="" title="Wanda (8)sl" width="510" height="340" class="alignright size-full wp-image-5827" /></a></p>
<p>by/via: <a href="http://www.ledahl.net/">ledahl.net</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Floating Island at Han River in Seoul</title>
		<link>http://www.mediaarchitecture.org/floating-island-at-han-river-in-seoul/</link>
		<comments>http://www.mediaarchitecture.org/floating-island-at-han-river-in-seoul/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 14:07:22 +0000</pubDate>
		<dc:creator>Gernot Tscherteu</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5719</guid>
		<description><![CDATA[
Galaxia Electronics’ s latest symbolic Media Façade Solution has been unveiled at Han River in Seoul.
Three man-made islands lightening up Han River are integrated among one another utilizing 1500 LGP (Lighting Glass Panel)
Galaxia Electronics adopted customized optical technology to block light intrusion affecting outward view from inside.
Three islands featuring convention hall, entertainment hall, restaurants, and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.realitylab.at/files/Floating3_sm.jpg" alt=" " /><br />
Galaxia Electronics’ s latest symbolic Media Façade Solution has been unveiled at Han River in Seoul.<br />
Three man-made islands lightening up Han River are integrated among one another utilizing 1500 LGP (Lighting Glass Panel)<br />
Galaxia Electronics adopted customized optical technology to block light intrusion affecting outward view from inside.</p>
<p>Three islands featuring convention hall, entertainment hall, restaurants, and shopping mall is now perceived as one of<br />
<iframe src="http://player.vimeo.com/video/34933033?title=0&amp;byline=0&amp;portrait=0" width="400" height="225" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<p><a href="http://vimeo.com/34933033">Floating Island</a> from <a href="http://vimeo.com/user9975257">Galaxia Electronics</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>the most attractive sites in Korea along with floating stage called “Media Art Gallery” that has elevated the night scenery to a next level.</p>
<p>Website of Galaxia electronics : <a href="http://www.galaxialed.com">www.galaxialed.com</a><br />
Website of Floating island : <a href="http://www.floatingisland.com">www.floatingisland.com</a><br />
More Information: dhshin@galaxia.co.kr</p>
]]></content:encoded>
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		</item>
		<item>
		<title>World University Games Stadium, Shenzhen</title>
		<link>http://www.mediaarchitecture.org/world-university-games-stadium-shenzhen/</link>
		<comments>http://www.mediaarchitecture.org/world-university-games-stadium-shenzhen/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 13:01:28 +0000</pubDate>
		<dc:creator>Wolfgang Leeb</dc:creator>
				<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5688</guid>
		<description><![CDATA[

Led AHL created the decoration for coming up 26th World University Games Stadium. The roof contains 20,000 C65 LED pixel on a surface of 4069 M2.
AHL designed a special model of its C65 pixel which could easily be mounted in the existing structure.



AHL designed a special model of its C65 pixel which could easily be [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-5690" title="04jpg" src="http://www.mediaarchitecture.org/wp-content/uploads/2011/07/04jpg.jpg" alt="" width="510" height="383" /><br />
<img class="alignright size-full wp-image-5691" title="05" src="http://www.mediaarchitecture.org/wp-content/uploads/2011/07/05.jpg" alt="" width="510" height="383" /><br />
Led AHL created the decoration for coming up 26th World University Games Stadium. The roof contains 20,000 C65 LED pixel on a surface of 4069 M2.<br />
AHL designed a special model of its C65 pixel which could easily be mounted in the existing structure.<br />
<a href="http://www.mediaarchitecture.org/wp-content/uploads/2011/07/06.jpg"><br />
<img class="alignright size-full wp-image-5694" title="06" src="http://www.mediaarchitecture.org/wp-content/uploads/2011/07/06.jpg" alt="" width="510" height="383" /><br />
<img class="alignright size-full wp-image-5689" title="03" src="http://www.mediaarchitecture.org/wp-content/uploads/2011/07/03.jpg" alt="" width="510" height="383" /></a></p>
<p>AHL designed a special model of its C65 pixel which could easily be mounted in the existing structure.</p>
<p><a href="http://www.mediaarchitecture.org/wp-content/uploads/2011/07/06.jpg">via/by: </a><a href="http://www.ledahl.net/en/show.php">ledahl.net</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Media Architecture Biennale 2010 Catalog</title>
		<link>http://www.mediaarchitecture.org/media-architecture-biennale-2010-catalog/</link>
		<comments>http://www.mediaarchitecture.org/media-architecture-biennale-2010-catalog/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 15:10:11 +0000</pubDate>
		<dc:creator>Gernot Tscherteu</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[MAB 2010 News]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5504</guid>
		<description><![CDATA[Please find

catalog
photos
videos

on the [documentation page].
]]></description>
			<content:encoded><![CDATA[<p>Please find</p>
<ul>
<li>catalog</li>
<li>photos</li>
<li>videos</li>
</ul>
<p>on the [<a href="http://www.mediaarchitecture.org/mab2010documentation/">documentation page]</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nam June Paik Art Center, Seoul</title>
		<link>http://www.mediaarchitecture.org/nam-june-paik-art-center-seoul/</link>
		<comments>http://www.mediaarchitecture.org/nam-june-paik-art-center-seoul/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 14:47:02 +0000</pubDate>
		<dc:creator>Wolfgang Leeb</dc:creator>
				<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5670</guid>
		<description><![CDATA[
With the newly reoriented direction of Manu Park, the NJP Art Center will seek to strengthen its role to develop initiatives to revitalize Paik&#8217;s artistic legacy. As a first step in doing so this year, the NJP Art Center is delighted to present a new exhibition &#8220;Mediascape, à pas de Nam June Paik.&#8221; This exhibition [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mediaarchitecture.org/wp-content/uploads/2011/06/1302131911image_s.jpg" alt="" title="1302131911image_s" width="510" height="340" class="alignright size-full wp-image-5671" /><br />
With the newly reoriented direction of Manu Park, the NJP Art Center will seek to strengthen its role to develop initiatives to revitalize Paik&#8217;s artistic legacy. As a first step in doing so this year, the NJP Art Center is delighted to present a new exhibition &#8220;Mediascape, à pas de Nam June Paik.&#8221; This exhibition picks up on the notion of &#8216;mediascape,&#8217; which was put forward by scholars such as anthropologist Arjun Appadurai (1990) and art historian David Joselit (2005).</p>
<p>In the two-storey space of the NJP Art Center, the works of Nam June Paik and other artists will be mingled together. The whole space will be made to constitute a kind of seamless mediascape where visitors play its &#8216;topography&#8217; out in a bodily manner, and thus the Paikian way of living in the mediascape can come out in performative and revelatory ways. Additionally, we will also use the façade of the Seoul Square building, located across from the Seoul Station, as part of our exhibition space, which was realized in cooperation with Gana Mplanet. One of Paik&#8217;s &#8220;Suite 212&#8243; video series will be projected every night onto the huge screen, soaring 256 feet high and stretching 325 feet wide, which consists of 42,000 LEDs, so that the two physically distant sites are connected within this exhibition&#8217;s mediascape. The exhibition is an effort to pave the way for a new prospect to lay open the embedded but hitherto veiled layers of the Paikian mediascape.</p>
<p>by/via: <a href="http://www.njpartcenter.kr/en/">njpartcenter.kr</a></p>
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		<item>
		<title>Custom MediaFacade for Autostadt, Wolfsburg</title>
		<link>http://www.mediaarchitecture.org/custom-mediafacade-for-autostadt-wolfsburg/</link>
		<comments>http://www.mediaarchitecture.org/custom-mediafacade-for-autostadt-wolfsburg/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 14:18:39 +0000</pubDate>
		<dc:creator>Wolfgang Leeb</dc:creator>
				<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5660</guid>
		<description><![CDATA[
Autostadt, the visitor attraction centre adjacent to the Volkswagen factory in Wolfsburg, Germany, featured a main façade with an integrated Neon installation that needed to be replaced. The new installation had to adhere to three major design criteria: it had to simulate the original neon installation, blend seamlessly with the building’s clean, modern architecture and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mediaarchitecture.org/wp-content/uploads/2011/06/eFour_Autostadt2s.jpg" alt="" title="eFour_Autostadt2s" width="510" height="383" class="alignright size-full wp-image-5661" /></p>
<p>Autostadt, the visitor attraction centre adjacent to the Volkswagen factory in Wolfsburg, Germany, featured a main façade with an integrated Neon installation that needed to be replaced. The new installation had to adhere to three major design criteria: it had to simulate the original neon installation, blend seamlessly with the building’s clean, modern architecture and it had to remain true to Volkswagen’s values of environmental protection and sustainable development.<br />
Autostadt cooperated directly with eFour to custom design, build and deliver the media façade. eFour offered Autostadt a custom-designed LED solution of 800 linear meters of video controlled diffused LED tube that covers over 2000 square meters of building façade, with all LED tubes in custom lengths that fill the exact height of each single window frame in the façade. The tubes were placed vertically across the façade to form a vast low-resolution screen capable of displaying abstract visuals and color fades, but also text and video graphics.<br />
<img src="http://www.mediaarchitecture.org/wp-content/uploads/2011/06/eFour_Autostadt-s.jpg" alt="" title="eFour_Autostadt s" width="510" height="383" class="alignright size-full wp-image-5662" /><br />
The façade features tubes each 230cm in length with 90 individual video-controllable pixels using high quality NICHIA 3-in-1 SMD LEDs per tube &#8211; hence the façade consists of over 30.000 individually controllable pixels. The new installation delivers a color depth of over 1 billion colors due to proprietary video control that uses 30bit pixel control. It has an impressively low power consumption of only 25W per tube.</p>
<p>by/via: <a href="http://www.efour-mediatecture.com/projects.html">efour-mediatecture.com</a></p>
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		<item>
		<title>Innovationsforum Urban Screens, Berlin</title>
		<link>http://www.mediaarchitecture.org/innovationsforum-urban-screens-berlin/</link>
		<comments>http://www.mediaarchitecture.org/innovationsforum-urban-screens-berlin/#comments</comments>
		<pubDate>Wed, 18 May 2011 09:06:24 +0000</pubDate>
		<dc:creator>Wolfgang Leeb</dc:creator>
				<category><![CDATA[Event]]></category>

		<guid isPermaLink="false">http://www.mediaarchitecture.org/?p=5651</guid>
		<description><![CDATA[Urban Screens, digitale Bildschirme im Stadtraum, werden als Medienträger künftig herkömmliche Poster und Plakate mehr und mehr ablösen. Die neue Technologie bietet vielfältige Nutzungspotenziale sowie wirtschaftliche Wachstumschancen, birgt aber gleichermaßen soziale Herausforderungen und Umweltgefahren. Das Innovationsforum Urban Screens, eine vom Bundesministerium für Bildung und Forschung (BMBF) geförderte Initiative von Public Art Lab, nimmt sich dieser [...]]]></description>
			<content:encoded><![CDATA[<p>Urban Screens, digitale Bildschirme im Stadtraum, werden als Medienträger künftig herkömmliche Poster und Plakate mehr und mehr ablösen. Die neue Technologie bietet vielfältige Nutzungspotenziale sowie wirtschaftliche Wachstumschancen, birgt aber gleichermaßen soziale Herausforderungen und Umweltgefahren. Das Innovationsforum Urban Screens, eine vom Bundesministerium für Bildung und Forschung (BMBF) geförderte Initiative von Public Art Lab, nimmt sich dieser Auseinandersetzung an. Seit März 2011 trafen Akteure des Interaktionsfeldes aus den Bereichen Infrastruktur, Technologie, Content, Stadtentwicklung und Cross Media Marketing zusammen, um zentrale Fragestellungen, Potentiale sowie Risiken der Urban Screens zu diskutieren. Diese Auseinandersetzung wird am 25./26. Mai 2011 im Rahmen des Innovationsforum Urban Screens im Collegium Hungaricum Berlin fortgesetzt. Die Panels ‚Urban Screens als urbane Sichtfenster’, ‚Urban Screens als Kommunikationsplattformen’, ‚Urban Screens als multimediale Bühnen’ und ‚Mediale Stadtentwicklung’ sowie das ‚World Cafe’, ein prozessorientiertes Brainstorming, bereiten dafür die Plattform.</p>
<p><img src="http://www.mediaarchitecture.org/wp-content/uploads/2011/05/InnoForum.png" alt="" title="InnoForum" width="510" height="149" class="alignright size-full wp-image-5652" /></p>
<p>via/by: <a href="http://innovationsforum.publicartlab-berlin.de/">innovationsforum.publicartlab-berlin.de</a></p>
]]></content:encoded>
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