Date: Aug 4, 2008

About the Institute

The Media Architecture Institute was founded in fall 2009 by

Dr. Gernot Tscherteu
Dr. Oliver Schürer
DI. Wolfgang Leeb
Dr. Martin Tomitsch

    [see short bios]

    The institute continues the work of the Media Architecture Group that co-organised the Media Architecture Conference London 2007 and the Media Facades Festival Berlin 2008 – in particular the conference and the exhibition. This year we organise the Media Facades Summit 2010 in Frankfurt and are about to prepare the Media Architecture Days 2010 in Vienna.

    Media Architecture

    Our work can be found where architecture and urbanism meets digital media.

    Media Architectures grow at the intersection of physical and digital space and need a form of understanding that is beyond traditional architecture and media art/design as it brings up entirely genuine challenges and opportunities. This intersection is steadily growing and produces a number of artifacts that can be combined in many ways. Just to name a few:

    - Media Facades
    - Mobile Applications
    - Social Media
    - Location based services
    - Urban Screens
    - Responsive Environments

    Media Architectures mostly consist out of several of these components, which are steadily modified. The pioneers of this field contributed new components (like advanced pixels) or new forms of interaction and have been able to create entirely new media formats for the urban space. Generally innovation within Media Architecture takes place on different levels: new hardware (like façade systems), new applications (like mobile games) and new architectural forms; but the biggest innovation lies in the combination of already existing technologies (like LED displays and social media) and in the creation of interfaces between them.

    Our Contribution

    The Media Architecture Institute wants to contribute to this new field on several levels:

    1
    First of all we want to continue our efforts in promoting the discourse around Media Architecture by organising conferences, workshops and exhibitions that gather people with different backgrounds and raise the public awareness for it.
    2
    As all of us participated in research projects with a strong relation to Media Architecture we want to build a platform for specific research dedicated to
    - the development of interfaces between key technologies in the field
    - facade prototypes and prototypical applications and media formats and
    - technology assessment.
    3
    We offer our know-how and experience as well as our network to
    organisations and individuals that intend to realise projects within the
    area of Media Architecture – as well as to municipalities and other
    organisations that need consultancy for regulation and administration.

    In the same way as media architectures require multidisciplinary teams of architects, designers, media experts, programmers and many more, we at the Media Architecture Institute also try to transcend boundries and try to develop the right and innovative tools, technologies and methods to contribute in an appropriate way.

    For requests please contact Dr. Gernot Tscherteu: ask@mediaarchitecture.org

    The Institute is registered in Austria: ZVR 501926485

    Media Architecture Institute
    Schiffamtsgasse 10 / 16
    1020 Wien
    Austria

    Page was designed by gabi berlin (Katrin Schoof).
    HTML and CSS by Robert Antonischki.
    Project Management by Gernot Tscherteu
    Site Management Wolfgang Leeb.

    One Response to “About the Institute”

    1. Bravo for what you are doing. SEGD would like to collaborate with you to advance this initiative. Each year, for the past three years, SEGD has organized a workshop on Dynamic Environments. This November, it will be in Las Vegas. Would very much like to collaborate.

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