About the Institute

The Media Architecture Institute is a non-profit organisation designed to complement the work of established universities and research institutions with a flexible but very focused research activity linking industry, education and academia together.

Founded in fall 2009 by Dr Gernot Tscherteu, Dr Oliver Schürer, DI Wolfgang Leeb and Dr Martin Tomitsch, the Institute continues the work of the Media Architecture Group that co-organised the Media Architecture Conference London 2007 and the Media Facades Festival Berlin 2008 – in particular the conference and the exhibition.

In 2010 the Media Architecture Institute organised the Media Facades Summit 2010 in Frankfurt and the Media Architecture Biennale 2010 in Vienna.

In 2011 the Media Architecture Institute was expanded from its European base in Vienna to a second office in Sydney where Dr M. Hank Haeusler and Dr Martin Tomitsch are responsible for the Australasian region. Vienna remained responsible for the European / American region with Ben Stricker and Tobias Ebsen joining the Institute in 2012.

In April 2012 the Media Architecture Institute organised the 2nd Media Facades Summit 2012 in Frankfurt as part of the Light and Building Exhibition hosted at the Städelschule. In November 2012 the Institute together with Aarhus University’s CAVI organised the Media Architecture Biennale 2012 in Aarhus.

The current Institute members are:

Dr Martin Brynskov, associate professor in interaction technologies and director of Digital Design Lab at Aarhus University, Denmark, general chair of the Media Architecture Biennale 2012 and 2014. He has lead large-scale urban interaction design projects with artists and cities since 2007 as part of Center for Advanced Visualization and Interaction (CAVI), Digital Urban Living (DUL) and the Participatory IT Centre (PIT). Martin has a Ph.D. from the Center for Interactive Spaces, Computer Science, Aarhus University, an M.A. in Information Studies, and also holds a degree in Classical Greek. [more]

Dr Tobias Ebsen, researcher, designer and artist working with media art installations. Since 2008 he has produced and co-produced a number of installations and experimental prototypes that explore the potentials of digital technology in public space. He is currently a PhD candidate at Aarhus University and works at the Center for Advanced Visualization and Interaction (CAVI). [more]

Dr M. Hank Haeusler, senior lecturer in the School of Architecture at the University of New South Wales, Sydney, Australia. Haeusler is known as a researcher, educator, entrepreneur and designer in media architecture, digital technology, interaction design and ubiquitous computing and author of four books, several book chapters and conference papers. [more]

DI Wolfgang Leeb, architect and architectural photographer, working with Gernot Tscherteu since 2002. As a trained architect with construction experience he is responsible for the techinical parts. Research on mediafacades, concepts for facade solutions and exhibition design are his focuses within the MAI collective. [more]

Ben Stricker M.A., worked as an independent event designer mostly for clubs and consumer events in Germany. Since 2008 he worked on technical innovations in the field of media architecture and developed an innovative LED lamp for which he received an award from Zumtobel Lighting GmbH. Stricker worked on media facade projects in Europe and Australia always combining practice with research. [more]

Dr Martin Tomitsch, lecturer and interaction design researcher at the Design Lab, an interdisciplinary group within the Faculty of Architecture, Design and Planning at the University of Sydney. His work was shown at several exhibitions including Vivid Sydney. He is the author of two books and over 30 research articles. [more]

Dr Gernot Tscherteu, interaction designer and researcher at realitylab.at. With a background in political science, Tscherteu has worked for the Austrian Academy of Science, University of Applied Arts, ZKM Karlsruhe, and the Vienna Museumsquarter. Tscherteu has curated numerous events in the field of media facades and media architecture. [more]

Dr Alexander Wiethoff, lecturer and researcher at the University of Munich (LMU). His experience includes long term professional consulting activities combined with various educational and research activities on media architecture. His professional industrial experience in the areas of interaction design has been gained as an employee and consultant, which has included work for various fortune 500 clients. Alexander holds a a Ph.D. in Computer Science from the University of Munich (Ger), an M.A. in Interaction Design from the Interaction Design Institute Ivrea, Milan (I) and a B.A. in space&designstrategies from the University of Art and Industrial Design, Linz (A). [more]


Juan C. Carvajal B., studied architecture at the National University of Colombia and the Technical University of Vienna. Since 2006 he began to explore the relation between architecture, digital media and urban space. He participated in 2009 in the Ars Electronica festival in Linz with the installation called Loom. With the project cicloscopio he won a Jury-award in the Velo-city cicling visionary awards 2013. He has been selected as finalist for the Paseo project (Zaragoza) competitions of 2012 and 2013. [more]

Petra Hendrich, studied architecture at the Technical University of Vienna and sociology at the University of Vienna. She is also a trained mediator. Her master thesis focused on cohousing projects in Vienna. Since 2010 she works for realitylab, where she collaboratively works with people in the field of housing and urban development. Her focus lies on the development and moderation of social structures within groups of residents, that want to develop a co-housing project together. She also helps to implement organisational structures within existing communities. Since 2010 she also supports the MAI on an organisational level. Moreover she contributes her knowledge of social processes and design to MAI research projects.

About Media Architecture

Our work can be found where architecture and urbanism meets digital media.

Media Architectures grow at the intersection of physical and digital space and need a form of understanding that is beyond traditional architecture and media art/design as it brings up entirely genuine challenges and opportunities. This intersection is steadily growing and produces a number of artefacts that can be combined in many ways. Just to name a few:

  • Media Facades
  • Mobile Applications
  • Social Media
  • Location based services
  • Urban Screens
  • Responsive Environments

Media Architectures mostly consist out of several of these components, which are steadily modified. The pioneers of this field contributed new components (like advanced pixels) or new forms of interaction and have been able to create entirely new media formats for the urban space. Generally innovation within Media Architecture takes place on different levels: new hardware (like façade systems), new applications (like mobile games) and new architectural forms; but the biggest innovation lies in the combination of already existing technologies (like LED displays and social media) and in the creation of interfaces between them. We have expressed our ideas and understanding of Media Architecture and Media Facades in several books and publications in an academic and popular context. Please refer to the publication site of this homepage to get an extensive overview of our work.

About our Contribution

The Media Architecture Institute wants to contribute to this new field on several levels:

  1. First of all we want to continue our efforts in promoting the discourse around Media Architecture by organising conferences, workshops and exhibitions that gather people with different backgrounds and raise the public awareness for it.

  2. As all of us participated in research projects with a strong relation to Media Architecture we want to build a platform for specific research dedicated to:
    • the development of interfaces between key technologies in the field
    • facade prototypes and prototypical applications and media formats and
    • technology assessment.
  3. We offer our know-how and experience as well as our network to organisations and individuals that intend to realise projects within the area of Media Architecture – as well as to municipalities and other organisations that need consultancy for regulation and administration.

In the same way as media architectures require multidisciplinary teams of architects, designers, media experts, programmers and many more, we at the Media Architecture Institute also try to transcend boundaries and try to develop the right and innovative tools, technologies and methods to contribute in an appropriate way.

For requests about the institute please contact: ask@mediaarchitecture.org

The Institute is registered in Austria: ZVR 501926485

Postal address:

Media Architecture Institute Vienna
Heumühlgasse 2a / 3
1040 Wien
UID: ATU69058814

Media Architecture Institute Sydney
1502/355 Kent Street
Sydney NSW 2000


Director Europe: Gernot Tscherteu
Deputy Director Europe: Tobias Ebsen

Director Australia / Asia: Hank Häusler
Deputy Director Australia / Asia: Martin Tomitsch

Board Members:
Tobias Ebsen, Hank Häusler, Martin Tomitsch, Gernot Tscherteu

Page design by Sean Bryen
Site management by Wolfgang Leeb / Juan C. Carvajal B.