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With the newly reoriented direction of Manu Park, the NJP Art Center will seek to strengthen its role to develop initiatives to revitalize Paik’s artistic legacy. As a first step in doing so this year, the NJP Art Center is delighted to present a new exhibition “Mediascape, à pas de Nam June Paik.” This exhibition picks up on the notion of ‘mediascape,’ which was put forward by scholars such as anthropologist Arjun Appadurai (1990) and art historian David Joselit (2005).

In the two-storey space of the NJP Art Center, the works of Nam June Paik and other artists will be mingled together. The whole space will be made to constitute a kind of seamless mediascape where visitors play its ‘topography’ out in a bodily manner, and thus the Paikian way of living in the mediascape can come out in performative and revelatory ways. Additionally, we will also use the façade of the Seoul Square building, located across from the Seoul Station, as part of our exhibition space, which was realized in cooperation with Gana Mplanet. One of Paik’s “Suite 212″ video series will be projected every night onto the huge screen, soaring 256 feet high and stretching 325 feet wide, which consists of 42,000 LEDs, so that the two physically distant sites are connected within this exhibition’s mediascape. The exhibition is an effort to pave the way for a new prospect to lay open the embedded but hitherto veiled layers of the Paikian mediascape.

by/via: njpartcenter.kr

Autostadt, the visitor attraction centre adjacent to the Volkswagen factory in Wolfsburg, Germany, featured a main façade with an integrated Neon installation that needed to be replaced. The new installation had to adhere to three major design criteria: it had to simulate the original neon installation, blend seamlessly with the building’s clean, modern architecture and it had to remain true to Volkswagen’s values of environmental protection and sustainable development.
Autostadt cooperated directly with eFour to custom design, build and deliver the media façade. eFour offered Autostadt a custom-designed LED solution of 800 linear meters of video controlled diffused LED tube that covers over 2000 square meters of building façade, with all LED tubes in custom lengths that fill the exact height of each single window frame in the façade. The tubes were placed vertically across the façade to form a vast low-resolution screen capable of displaying abstract visuals and color fades, but also text and video graphics.

The façade features tubes each 230cm in length with 90 individual video-controllable pixels using high quality NICHIA 3-in-1 SMD LEDs per tube – hence the façade consists of over 30.000 individually controllable pixels. The new installation delivers a color depth of over 1 billion colors due to proprietary video control that uses 30bit pixel control. It has an impressively low power consumption of only 25W per tube.

by/via: efour-mediatecture.com