Students for the Hogeschool van Amsterdam brought a facade mock up of the Galleria Seoul Shopping Center with them to build it up for the Media Architecture Biennale. In addition they also found space in their cars for the brand new Luma Space, a product which was developed by Rogier van der Heide, the chief design officer of Philips with the students.
They showed a lot of patience with mounting all the glass disks on the Galleria mock up and a lot of team spirit while working out how to hang the Luma Space panels in the exhibition hall. The students were superviced in this process by Dick Vonk, their professor.

A Big Thank You! to them!

Here are the final installations:

Luma Space

OPENING 7 October 2010.
Start: 18:30, free entry
Künstlerhaus Wien, Karlsplatz 5

Welcome by Peter Bogner (director Künstlerhaus)
Introduction by Oliver Schürer (conference curator)
Keynote: Kas Oosterhuis (ONL)
Exhibition opening presentations by Gernot Tscherteu und Martin Tomitsch (exhibition curators)

opening party

http://www.mediaarchitecture.org/biennale2010/

We are proud to announce that the Biennale website is online and that the registration is open now.
Have a look at the program and click here to register.

Jeddah’s Corniche won’t ever be the same after final completion of the King’s Road Tower and its breath-taking cutting-edge LED MediaFacade. Being the largest in the Middle East, with almost 10.000 sqm of custom-made video system, it also uses the DMF 2.0 technology: the latest and trendiest innovation for full integration into the Facade.

The Biggest LED MediaFacade in the Middle East

King’s Road Tower has been designed to become a flagship for Jeddah by using the latest innovations and materials within its Architectural Concept. Citiled accepted the challenge and developed a large scale custom-made MediaFacade managing three different cutting-edge technologies: lighting, video and DMF 2.0, that would be totally integrated into the building facade. Being the highest tower in Jeddah, it is conveniently located on the Corniche, thus visible from far away both from the main road, the sea and even up in the air! King’s Road Tower’s MediaFacade represents a truly amazing achievement for all architectural, technical, engineering, lighting design, conceptual, out-of-home media and urban purposes.

Citiled

The experience of light and lighting is multi-sensory: light does not only provide sight, but also enhances texture (that we feel), reveals shape (that we touch) and space (that we are in). Media architecture often is created using “hard” surfaces such as glass and composites, with little attention to the experience of texture and tactility. Luma Space 2010 is the result of an exploration of “soft” materials that are back lit using a pixelated LED grid.

Connected fabric

Besides its unique tactile appearance, Luma Space is first and foremost a 3-dimensional arrangement of fabric panels that connect to each other. Consistent video media mapped onto the 3-dimensional shape creates a cohesion that seems to dematerialize the physicalinstallation. Media and form make an interplay that disguises the original physical shape, with a fluid, immaterial presence as the result.

The projection of light connects the surfaces and while the spatial setup of the panels suggests a coïncidental orchestration in space, the pixelated media seems to be stronger, and provides the overarching gesture, demonstrating how the designer achieves consistency by transforming the immaterial dimension of the installation only. That way a virtual image of the object is being created: waves of light flow across the installation and connect the fabric panels with each other in ways the physical original could never do.

The video imagery used on the panels is all hand made by the artist and the student team, who worked with a scale model of the installation that was “unwrapped” and then exposed to colour changing theatre lighting operated live and in real time. By recording the dynamic lighting on video, and mapping the film onto the fabric panels, continuity of the imagery was achieved without the use of any digital post production techniques.

Concept and Design: Rogier van der Heide with students of the Amsterdam University of Applied Sciences

Lighting Control Software: Color Kinetics control software

Supported by: Philips

Technology: Fabric Panels with full colour LED light sources behind