Media Architecture 2007



Flow 5.0

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Flow 5.0 is an interactive sculpture by Studioroosegaarde made out of hundreds of ventilators which are reacting to your sound and motion. By walking and interacting an illusive landscape of transparancies and artificial winds is created.

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Moving through Flow 5.0 the visitor becomes conscious of himself as a body,
in a dynamic relation with space and technology.

via: Mirjam Struppek - Urban Screens

Filed under: Projects
Posted: November 26, 2007 at 3:20 pm by Wolfgang Leeb

Revolution Bar, Las Vegas

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*”Revolution”* is a new bar in Las Vegas which was created as homage to the Beatles. Moment Factory was given the mandate to create to a mix-media installation combining video projections; LED screens and LED lighting fixtures.

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The innovative aspects of the project resided in the synchronicity of the different medias, the usage of the LED emitted light on printed surface (reacting with the ink pigment) and the optical illusion in the “LED potholes” (Custom round LED screen sandwiched into 2 two-way mirrors).

All these particular techniques integrated with a powerfull showcontrol and beautiful content resulted into a stunning visual global environment, constantly renewing and enhancing the user-experience.
Media : LED fixtures (Illumivision LightwaveLX) , Video Projections, SACO custom built round LED screen, printed surface overlayed on extruded surface (bar backwall).

Via:MomentFactory

Filed under: Projects
Posted: November 21, 2007 at 4:21 pm by Gernot Tscherteu

Victory Park, Dallas

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Texas always does things in bigways, and Victory Park, an urban, mixed-use community/businessdevelopment area that recently opened in Dallas, personifies that grandiose Texan vision. A network of grand-format LED displays, a key component of this entertainment destination, intricately connects visitors to the United States’ largest outdoor, digital-art gallery (part of what is known as Victory Media Network® [VMN]) and binds Victory Park tenants, visitors, sponsors and visual artists into a globally connected media world. Three distinct, yet integrated, display sites comprise the VMN display system, the site’s most visible aspect:
• The Portal Screen.
It attracts and promotes plaza activity and incorporates event promotions, sponsor branding, Victory Park advertising, and daily, live WFAA (an ABCaffiliate) newscasts.
• The Tower Display.
One screen faces Victory Park’s main gateway, and the other faces the plaza. The tower displays Victory Park and sponsor logos.
• Media Walls.
Eight, 10-pixelpitch OLite Barco boards, each 15 x 26 ft. long, are divided into two sets of four, mobile displays. Each set is mounted on a five-story office building to create the site’s epicenter. Both buildings face each other, separated by the large plaza’s courtyard. This allows visitors unobstructed views and immersive experiences with the ongoing media-wall presentations.
Horizontal rails allow the videoscreens to move across each building.

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From signs to media platforms
David Gales, principal of Vantage Technology Consulting Group :
“The challenge was how digital media could create an exciting urban destination and a dynamic, mixed-use environment, and also be economically sustainable. This led us to the unified structure that we called VMN, which presents a mix of commercial and non-comercial content in a large, public space.”

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You’ve got soul
If Victory Park’s heart is its architecture and EDS integration, ist soul lies within VMN and its media walls. The walls’ noncommercial, digital-art program serves as an ongoing cultural area that reinforces Victory Park and Dallas as a new, international entertainment destination.
Operating at least 16 hours daily, the media walls offer various content:
• An outdoor art gallery.
The media walls comprise the United States’ largest outdoor digital-art gallery. In conjunction with VMN, the Victory Arts program collects graphic animations and video art for continual display on the media walls.
• Commissioned art.
Jennifer Steinkamp, an internationally known installation artist who works with architecture, motion and perception, created “Ring of Fire” for VMN.
• A unique branding opportunity.
Sponsorships allow corporations exclusive branding rights to promote their business actvities and host special events. Each sponsorship opportunity allows corporations specific time each day on VMN’s media walls, the tower screen, the portal screens and the electronic-kiosk system.
• Live news on a daily basis.
One tenant, WFAA-TV (an ABC affiliate), airs news and entertainment to the greater Dallas metropolitan area. To complement VMN, WFAA broadcasts its live news segment at selected times on the portal screen. At least 40 to 60% of the media walls’ daily content features the digital-art collection.

Text by Louis M. Brill (louisbrill[at]sbcglobal.net)
Louis M. Brill is a journalist and consultant for high-tech entertainment and media communications.

Click for full article

Filed under: Projects
Posted: November 15, 2007 at 5:01 pm by Wolfgang Leeb

Luminale 2008

From today you can register your project for the Luminale 08 (6th to 11th
April 2008). You find the registration form on the website
http://www.luminapolis.com under the heading: TOP NEWS.
Luminale is part of light+building.

Filed under: Event
Posted: November 14, 2007 at 1:54 pm by Gernot Tscherteu

LED Pixel Cloud, London

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A three-dimensional matrix of 624 globes, each fitted with 24 LEDs, provides a compelling lighting scenario in the atrium of law firm Allen & Overy’s office building in Bishops Square, London, which was designed by Foster and Partners.
The concept and design of the “Pixel Cloud” was developed and produced by the Jason Bruges Studio in London, together with Ledon Lighting, the Zumtobel subsidiary, which supplied the unique LED luminaires.

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The Pixel Cloud extends over eight floors and 624 milky-white polycarbonate globes, each with a diameter of 120 mm, combine to form a three-dimensional network. Each of eight parallel high-gloss-polished stainless steel sections supports three arms that each carry 26 globes. The globes are fitted with 24 LEDs and are individually controllable. Inside the globe, a dodecahedron (12-sided solid)-shaped flexible circuit board ensures each globe is uniformly illuminated. The system provides 8-bit resolution in the primary colors red, green and blue. Every globe is individually controllable thanks to specially developed software. Real-time color and light updates perpetually change the three-dimensional LED lighting installation’s appearance.

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Jason Bruges Studio has adjusted the spacing of the Ledon globe matrix so that it matches the grid of the façade designed by Foster and Partners. The internal glass façade is transformed by changes in color and light. One bar at a time lights up, bringing the outdoor lighting mood indoors, from top to bottom, sharing it with those working in the offices.

via: ledsmagazin.com

Filed under: Projects
Posted: November 6, 2007 at 10:49 pm by Wolfgang Leeb