The majestic Taishin Bank Tower stands approximately 400 feet (120 meters) tall with an elegant architectural design that’s become a new urban landmark in the city of Taipei. Conceived by the renowned architecture firm of Pei Cobb Freed & Partners, the tower’s curvilinear shape mimics that of nearby Jenai Circle, which inspired a uniquely dynamic lighting design by Fisher Marantz Stone (FMS).

“The architect’s concept for the building plan allowed the curve of Jenai Circle to inflect the shape of the building, so we were working with an interesting curve — almost like the shape of a sail in the wind,” said Charles Stone, President of FMS. “The second part of the lighting concept called for the introduction of a digital ‘ticker’ sign like those in Times Square. This idea evolved into a low-resolution information façade, with the overall impression of a building standing in the wind in the center of Taipei.”

via: color kinetics