ag4 created “Layers of life” for Helmut Jahn’s architectural concept. “Layers of life” combines natural elements like water and wax with a mirrored wall and a media programming. Through this fusion of elements, the central idea of the installation is addressed, namely complexity. The organic interplay of various levels reflects the complexity of biotechnology, a science that feeds off different other sciences and disciplines.

The entire wall construction represents the abstract form of the genetic code. The medial presentation through videos, images and text generate emotions and messages. The art display signifies an open space that symbolizes development and the future.

ag4 arranged 138 wax blocks according an abstract form of a genetic code on to a total surface of around 360 square meters and spanning five floors. By using natural yellow beeswax, ag4 falls back on a material that has been in use for centuries and that can be organically formed. These wax blocks form the first level of the installation and, through this natural, part translucent, part opaque material, they act as an emotional antithesis to the glass architecture of the building.

Beeswax is a valuable resource in nature, that bees use among other things for the flow of information within the bee colony. ag4 transferred the communicative function of this material metaphorically on to the space installation and integrated light-emitting diodes or LEDs into the wax genetic module. These form the 2nd layer of the installation. The wax blocks are the transfer medium that acts as the multimedia communication of Merck Serono’s identity.

via:www.medienfassade.com

LAb[au] is happy to announce you its new urban interactive installation Touch on the Dexia Tower and Place Rogier in Brussels, Belgium. The project takes as a starting point Brussels 145 m high Dexia Tower, from which 4200 windows can be individually colour-enlightened by RGB-led bars, turning the facade into an immense display.

Instead of considering this infrastructure as a flat screen (surface) displaying pre-rendered video loops, the project is working on the architectural characteristics of the tower and its urban context. The characteristics of the building; orientation, volume, scale… are used as parameters to set up a spatial, temporal and luminous concept, which moreover allows people to directly interact with the tower.

On Place Rogier, at the bottom of the tower, a station is mounted where people can interact either individually or collectively with the tower through a multi touch screen

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Both static (touch) as dynamic input (gesture) is recognized to generate an elementary graphical language of points, lines and surfaces combined with physical behaviours (growth, weight, …) taking a monochromatic colour palette (background) combined with black and white (graphical elements).

The touch screen allows multiple inputs and thus allows on the one hand, people to interact with more than 1 finger, and on the other hand, to interact together, extending individual interaction to a collective experience. This real-time and collective interaction on an urban scale, transforms the Dexia Tower into a new Brussels landmark which presents art to the city.

via: networked_performance

Art or artistic - impressing in any case! The Facade of the KaDeWE equiped
with over 100 colored Perspex Chanels and the IDEE -Sign, done in Led - Technologie.

The Entrance Situation located at the Groundfloor

via:www.roomdivision.com